2GTHR LAUNCHES: SUBSCRIPTION LIVE STREAM COMPANY FOCUSES ON GENRE-BASED MUSIC
GUITAR LEGENDS INCLUDING CHARLIE STARR, DAVID GRISSOM, JOSH SMITH, KIRK FLETECHER AND PHILIP SAYCE FEATURE
- 2GTHR.co launched today after a beta period. Launch story in Billboard here.
- 2GTHR.co is a differentiated subscription live stream company focused on genre-based music and creating a more personal, informal fan/artist connection than is possible in the physical world, where the artists and fans from all around the world know each other by name.
- Intimate: Experience includes conversation, ability for fans to come “onstage” for face-to- face live Q&A
- High-def: High-def audio and video
- Genre-focused: Focused on lucrative and under-served genres of music, beginning with guitar-based music (rock, classic rock, blues, with some country and pop)
- Subscription: Fan-friendly pricing model: Monthly subscription fee — $9.99 billed quarterly or $11.99 monthly
- Long live the guitar! 2020 saw a massive resurgence of interest in guitar at all levels – advanced, intermediated, and beginners. The experienced players are “re-dedicating”, and the beginners creating a new generation that are just starting a life-long journey of discovery. In addition, 2020 saw a huge rise in popularity of guitar-based music, instruction and retail among a fan base with spending power:
- New York Times: Guitars Are Back, Baby! Painted by some as a boomer relic just years ago, the guitar is seeing a revival that may just extend past the stress-purchase quarantine bounce.
- Rolling Stone: Did Everyone Buy a Guitar in Quarantine or What?
- Washington Post: Guitarists for hire: With nightclubs closed, musicians turn to online teaching
- Variety: How 2020 (and Harry Styles) Saved the Guitar
- Livestreams have changed consumer and artist behavior and are here to stay:
- Barrons: Covid-19 Will Go, But Streaming Live Theater Is Here to Stay
- Washington Post: The pandemic forced live events to go virtual. It may change access to entertainment forever.
- Mashable: For better or worse, livestreamed and virtual concerts are probably here to stay
- Hypebot: Why Live Streamed Concerts Are Here To Stay
Founder Expertise and Passion:
- As a lifelong guitar player and music enthusiast, Marc DiLorenzo founded 2GTHR to create the experience he couldn’t find anywhere. Frustrated by how “not live” most livestreams felt, he combined high-def live-stream music performance, with direct on-screen conversation between artists and fans. Prior to founding 2GTHR. Marc’s day gig has overseeing strategy and corporate development for leading media companies including Fox Television, 20th Century Fox, and Disney, helping to bring their video businesses into the streaming age.
“There are a lot of streaming concert platforms that fill a certain need. But as a musician and fan myself, I felt they were missing the connection that makes live shows so magical. With 2GTHR, I wanted to create something that was more personal, intimate, and social that people would come back to time and again.”Marc DiLorenzo
Recent performances are a who’s who of luminaries in guitar-based music world:
o Charlie Starr: Guitarist and vocalist for Blackberry Smoke. The rock band has two #1 country albums and a #1 Americana/Folk album (Billboard). In addition to their success domestically, the band has also had #1 Rock, #1 Independent, and #1 U.K. Americana album chart releases in the United Kingdom and Europe. They have performed on The Tonight Show, The Late Show with Stephen Colbert, Conan O’Brien, Live with Jools Holland, Last Call with Carson Daly
o David Grissom: David Grissom has toured and recorded with artists such as Buddy Guy, John Mellencamp, Joe Ely, Storyville, The Allman Brothers Band, The Dixie Chicks, Chris Isaak, Robben Ford and Ringo Starr. His songs have been recorded by John Mayall, Rita Coolidge, Trisha Yearwood, Lee Ann Womack, and Storyville among others.
o Josh Smith: Named 16th best living blues guitar player in the world by Guitar World magazine, Josh is known for his electric live performances, whether at the Grammy Awards or the Kennedy Center Honors with Mick Jagger, Raphael Saadiq and others.
o Kirk Fletcher: An American electric blues guitarist, singer, and songwriter. To date, Fletcher has released four studio albums and one live album. In addition, he has variously been a member of the Fabulous Thunderbirds and the Mannish Boys plus supplied backing for Joe Bonamassa and Eros Ramazzotti. Fletcher has been nominated for four Blues Music Awards and was a 205 British Blues Award nominee.
o Philip Sayce: Sayce began his ascent as a protégé of the late Jeff Healy at the end of the 1990s in Toronto. After touring internationally with Healy’s band, Sayce moved to Los Angeles and began a four-year run with the great Melissa Etheridge. He finally went solo in 2009 and built up a large and enthusiastic fan base in Europe, touring the continent with major stars like Deep Purple and ZZ Top.
o Matt Schofield: Schofield is regarded as one of the most distinctive and innovative British blues guitarists, and has been rated in the top ten of British blues guitarists by Guitar & Bass Magazine. Schofield’s prowess has taken his band to twelve countries, seen him playing with musicians including Buddy Guy and Robben Ford.
o Audley Freed: Audley Freed has seen his career highlight playing and recording a bestselling live album with Jimmy Page. Over the years he has focused his time and energy as a respected session artist supporting the likes of Joe Perry, Sheryl Crow and The Dixie Chicks.
o Molly Miller: In a feature in Guitar magazine, Michael James Adam notes, “she slings the guitar like a wordsmith, wry and sarcastic with a playful slant and flows from hushed whisper to bursts of elation with aplomb.” Miller is featured on Jason Mraz’s 2018 album Know and his forthcoming record, out in Summer 2020. Soon after earning her Doctorate in Musical Arts from the University of Southern California in 2016, she became the chair of the Guitar Department at Los Angeles College of Music, a position she still holds.